Website Launch Campaign

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Client: Dow Corning Corporation
Products/Markets: Silicone materials and specialty lubricants for the automotive industry
Audience: Automotive OEMs and tier suppliers; fabricators and system designers; Dow Corning employees
Objective: Raise awareness about and drive traffic to Dow Corning’s new automotive industry website
Program elements: Themed giveaways, “talking” card, video, permission-based promotional email, media release

 

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